Product Designer
Emmanuel Oshowobi
I design SaaS products and run the experiments that prove they work.
Eight years across SaaS and fintech. Four of them at Sendible, designing the website experiments that moved trial conversion, and the state model behind a rebuild of the product’s reporting.
Available for remote roles · Lagos, Nigeria
In case you'd rather not read all this
Selected work
- 01 Rebuilding a reporting experience customers had stopped trusting Ran discovery across support, onboarding and customer success, then defined the state model and interaction design for a system rebuilt from scratch. Read the case study →
- 02 Rebuilding a SaaS funnel converting five times below benchmark Eighteen experiments across homepage, pricing, demo and sign-up — and the scoring framework the team used to decide what to test. Read the case study →
- 03 Giving a content library a system Conversion rate from 0.37% to 0.53%. A colour system that made a topic recognisable before you read a word. Read the case study →
- 04 I spent 2024 making the menu bigger, and 2026 making it smaller An information architecture decision that changed how Google read the site. Read the case study →
- 05 A rebrand is ten percent drawing and ninety percent finding A new mark, and the 900-asset audit that had to happen before it could ship. Read the case study →
- 06 Designing for people who can't afford to be wrong Nigeria’s legal research platform, rebuilt around how lawyers actually cross-reference. Read the case study →
How I work
I like data more than I like opinions.
I built the scoring framework we used to rank experiments. Its confidence scale defines level 1 as “opinion, including leadership’s” — which meant disagreements became about evidence rather than seniority.
I write the process, not just the screens.
I authored the growth-driven design process my team worked to, covering discovery through launch and post-launch review. It outlived every individual project it was written for.
I’d rather run the test than win the argument.
Some of my favourite work is the experiments that didn’t go my way — a demo page where both of my designs lost to the one I’d replaced, and a homepage test that produced no winner and a better question instead.
What it’s like working with me
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This is INTENSE!! I love how you classified everything — especially how you identified the improvements that don’t need testing.
Tamara Biljman · Head of Content Marketing, on the experiment backlog -
It looks awesome — well done running this project with HubSnacks.
Nico Watson · President, on the navigation redesign -
You’re amazing!! Thank you for the wonderful, impactful designs.
Tamara Biljman · Head of Content Marketing, on the product pages -
This is an incredible improvement for the eye and optimisation.
Romario Lourenço · Product, on the blog redesign -
Thank you for teaching me your ways on Figma.
Connie Searson · Social Media Coordinator -
An amazing addition to the marketing team and the visual identity of Sendible — thanks for always fulfilling my last-minute requests, listening to me yap, and teaching me an eye for design.
Tricia · Marketing -
A fantastic asset to the marketing team. I’d like to see him continue to take on more responsibility for our website A/B testing and improving our conversion rates.
360 feedback, 2024
Also worked on
Brand identity across website and product · Course platform · Video series · Paid social campaigns · Product pages · Landing pages